Class 06: Trademark ; Writing: Characters

Held: Tuesday, 6 September 2005

Summary: Today we consider the basics of U.S. trademark law.

Due

• Williams 4.
• Miller II.
• McLeod 6.

Handouts:

• Reflections on Osgood's Convocation.
• Style Exercise 3: A Danger of Rewrites

Notes:

• There still seem to be some links to the old course Web. There is a 25 cent bounty on any incorrect links to the old Web you find.
• Although there is no convocation on Thursday, I do expect you to show up to Professor Brown's lecture.
• I am disappointed that a few of you neglected to send me reflections on time.
• If anyone wants to read Osgood's convocation, I have an electronic copy. The A/V center also has a DVD of that convocation.
• Today concludes our longer readings. However, I will distribute Owning Bits on Thursday and would like to have you skim it for the following class.
• Don't forget to read Academic Honesty for Thursday.

Overview:

• Reflections on Osgood's speech.
• Summary of Williams 4.
• Writing exercise 3: A Problem with Rewrites.
• McLeod on appropriation art.
• Trademark basics.

President Osgood's Convoation

• What terms did Osgood use that you did not know?
  • Hagiography
  • Recondite
• What aspects of Osgood's presentation style should we adapt in our own presentations?
• What should we add to Osgood's style?
• Other thoughts?

Williams, Chapter 4

• What are the main points of this chapter?
• How do we apply these as we write?

Editing Exercises

• Do them.
• Discuss them.

McLeod on Appropriate Art

• A bit of Negativland's U2
• A bit of The Grey Album
• Discussion

Trademark Basics

• Limits use of marks of trade (and marks of service).
• Marks can be symbols, phrases, and other things.