DESIGN OF AD You get high marks for the brevity of your ad. It's to the point, contains no extraneous text, and no annoying graphics to download. TARGET AUDIENCE Unfortunately, it's not clear why this message reached me. I am a computer science professor and do not deal in CD Players. UNSUBSCRIBING Contrary to email etiquette, your message does not include instructions for getting off of your mailing list. I understand that you gathered your mailing list by surfing the Web. Having done so, you should have asked people to "opt in" to your mailing list, rather than asking them to "opt out". You should include these instructions in *every* message that you send. OTHER TECHNOLOGICAL ISSUES It appears that you are sending this as a mass email. A better mailing package would permit you to send a separate message (with potentially customized content) to each recipient. In addition, a better mailing package would add a custom identifier for each recipient, making it easy for you to remove people from the mailing list. More advanced Web advertisers are including small inlined images as a way to track the reading of email (allowing you to gather information about those reading your mail through Cookies). However, there are some questions about the ethics of this strategy,